Sponsors

Shine a Spotlight on Your Business at The HOW Conference™ Event!

September 29th, 2026

The Mosaic

817 5th Ave S, Minneapolis, MN 55404

People attending a conference seated at tables, some clapping and smiling.

Partner With Us

Shine a Spotlight on Your Business at The HOW Conference℠ Event!

Elevate your brand and gain maximum exposure by becoming a valued partner at The HOW Conference. As a partner, your business will be showcased to a captive audience of enthusiastic attendees, providing you with unparalleled visibility and networking opportunities.

Unlock exclusive access to our vibrant community of entrepreneurs and decision-makers who are hungry for innovative products and services. As a HOW Conference Partner, you’ll have the opportunity to make meaningful connections, forge valuable partnerships, and position your brand at the forefront of the industry.

Don’t miss this chance to stand out and make a lasting impression. Join us as a partner and seize the unique opportunities that The HOW Conference offers to showcase your business to a highly engaged audience.

The Partnership Program

Segment Sponsorship

Impact Maker Awards Luncheon Sponsorship
$3,500

Celebrate success, honor achievements, and inspire collaboration during this centerpiece event.

  • 2 VIP+ tickets.

  • Photo opportunity with award winners and social recognition.

  • Recognition at luncheon and on screens.

  • Logo featured on website, social and program.

SOLD OUT

VIP+ Networking Breakfast Sponsorship (Morning)
$2,000

This sponsorship ensures your brand makes a powerful first impression and sets the stage for meaningful conversations and connections.

  • 1 VIP+ ticket.

  • Signage and recognition at breakfast.

  • Logo featured on website and program.

SOLD OUT
A stylized artistic sculpture of a coffee cup with steam rising, shaped like a heart. The steam is detailed with abstract elements including spherical shapes and splash effects. The sculpture is white and brown, placed on a matching saucer against a teal background.

Connection Reception Sponsorship (Afternoon)
$2,500

Ensure your presence is remembered as attendees network, collaborate, and unwind!

  • 1 VIP+ ticket.

  • Signage and recognition at reception.

  • Logo featured on website, social and program.

Be a Sponsor

Event Partners
$1,000

Whether it’s coffee or dessert, your brand takes center stage with the treats everyone craves.

  • 1 VIP+ ticket.

  • Sponsorship of coffee, dessert or break with signage.

  • Logo featured on website and program.

Be a Sponsor

Sponsorship Levels

A silver tiara with tall, decorative spikes set against a teal background with rays of light.

Platinum
$10,000

  • Reserved table with company name and 8 VIP+ seats (both events)

  • Logo featured on website, social and marketing materials

  • Co-branded VIP item

  • Reserved table + Recognition at Little Black Dress event 9/28/26.

  • Exhibit Booth area

  • Recognition from stage

  • Inclusion in post event email to attendees

  • Full page ad in event program

  • Speaking opportunity at both events

Sponsor
A golden, glittery star graphic on a teal background with radiating lines.

Gold
$5,000

  • Reserved table with company name and 4 VIP+ seats

  • Logo featured on website, social and marketing materials

  • Reserved table + Recognition at Little Black Dress event 9/28/26

  • 6' exhibitor table

  • Recognition from stage

  • Inclusion in post event email to attendees

  • Half page ad in event program

  • Opportunity to introduce speakers

Sponsor

Silver
$2,500

  • Reserved table with company name and 2 VIP+ seats

  • Logo featured on website, social and marketing materials

    Recognition at Little Black Dress event 9/28/26

  • Recognition from stage.

  • Quarter page ad in event program

Disco ball with reflecting light, hanging in front of a teal background with light rays.
Sponsor

Bronze
$1,500

  • 1 VIP+ ticket

  • Logo featured on website, social and marketing materials

    Recognition from stage

  • Recognition in event program program

A gold trophy cup with ornate handles on a textured teal background with radiating lines.
Sponsor
Golden 10th anniversary celebration with large gold number 10, the word 'th' in gold, a black banner with the word 'anniversary' in gold, and silver and white confetti falling in the background.

Signature Sponsor

Exclusive naming rights as, “10th Anniversary Signature Sponsor”

Exclusive Networking: Gain early access to top-tier networking opportunities to make meaningful connections that matter.

Little Black Dress Celebration Event: Sept 28th, 2026 - 3-6pm NEW!

Reserved Seating: Enjoy 8 VIP+ seating to get the best views and engagement throughout both events and premium table placement.

“NEW” Pre-Conference Virtual Networking Event: Jumpstart your connections and build momentum with exclusive access to a virtual networking sessions before the big day featuring our Signature Sponsor.

Full-page, full-color back cover ad in the Commemorative Program Book.

Recognition during VIP+ Event and photos with winners at Awards Luncheon.

Corner fireside booth, main ballroom at venue for company display.

Recognition in press, social, and post-event. Electronic banner placement at venue.

Inclusion in post event email

Speaking opportunity (Opening Remarks)

  • *Reserved for 1 exclusive partner

Elevate your experience with exclusive VIP+ perks designed to enhance your networking and professional growth. This sponsorship gives you a true partnership, opportunity to present to our audience and design a program together. Join us at the Little Black Dress event to celebrate the success of our tenth year!

for the 10th Anniversary*

$15,000

Don’t see an opportunity that meets your brand needs?

Contact us to make it shine.

Frequently Asked Questions

  • The HOW Conference is for ambitious women business owners, executives, leaders, sales professionals, and entrepreneurs who want to grow their network, strengthen their confidence, sharpen their communication skills, and create real business momentum. If you're ready to connect with like-minded professionals, gain practical strategies, and take action on your goals, you'll feel right at home at The HOW Conference.

  • Business casual to business chic—dress in a way that makes you feel confident, comfortable, and ready to connect. The HOW Conference is all about building relationships, learning, and growing your business, so come prepared to make a great impression.

    *For VIP+ attendees joining the Little Black Dress Event on September 28, cocktail attire is suggested. While a little black dress is certainly welcome, it's not required. Wear what makes you feel your best and ready for an event full of connection and celebration.

  • By securing a VIP+ ticket to our conference, you’ll unlock a whole new level of fabulousness. Discount room rates for attendees. Plus, as a VIP+, you’ll get exclusive access to the networking breakfast and the little black dress event, where connections will flourish, inspiration will flow, and memories will be made. Don’t miss out on this opportunity to be a part of something truly extraordinary. Grab your VIP+ ticket now and prepare to be connected and inspired like never before.

  • Absolutely! Sponsoring The HOW Conference puts your brand in front of ambitious women business owners, leaders, and decision-makers. It's a powerful opportunity to build visibility, make meaningful connections, and align your company with one of the Midwest's premier women's business events. (Click here for details)

  • New connections. New ideas. New momentum.

    Learn from 15+ best-selling authors and expert speakers through TED-style talks, one engaging panel discussion, and interactive workshops. You'll gain practical strategies for leadership, sales, communication, technology, confidence, and business growth.

    The HOW Conference is also known for its signature Strategic-Structured Networking™ rounds, designed to help you make meaningful connections while learning the art of networking. You'll discover common networking mistakes that can damage confidence and credibility, learn how to make a memorable first impression, and master the follow-up strategies that turn conversations into lasting relationships and opportunities.

    You'll leave with actionable ideas, valuable connections, and the momentum to move your business and career forward.

  • Absolutely! We’ve struck a deal with 2 hotels that’s so good, it’ll make you want to do a happy dance in your entrepreneur shoes. Elliot Park Hotel or Hyatt Place.

    Book your room for The HOW Conference.

    • Hyatt Place

    • To make your reservation, please book through the group booking link provided or call the hotel directly at 612-333-3111. When calling, please reference The HOW Companies and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.

      Parking:$20 per vehicle, per night.

      Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax

    • Elliot Park Hotel

    • To make your reservation, please book through the group booking link provided or call the hotel directly at 612-389-2300. When calling, please reference The HOW Conference and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.

      Parking: Valet parking is available directly in front of the hotel for $54 per vehicle, per night.

      Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax