The Little Black Dress Event

Monday, September 28th, 2026 • 3pm - 6pm

The Mosaic: 817 5th Ave S, Minneapolis, MN 55404

*Event Reserved for VIP+ ticket holders and sponsors only. No tickets sales to this event.

Monday, Sept 28, 2026, 3–6 PM

The FRIEND-raiser Little Black Dress Event is the official CELEBRATION and kickoff to our 10th Anniversary HOW Conference.

An elevated, high-energy evening that sets the tone for two days of connection, learning, and business momentum.

Golden "10" with text "th" and a black banner reading "ANNIVERSARY" celebrating a 10th anniversary, with colorful confetti and a pastel background.

The Celebratory Feel of a Milestone Year!

Speakers, sponsors, entrepreneurs, executives, and attendees gather in one room to connect and celebrate before the main conference begins.


It’s a polished, intentional way to start TheHOWConf, walking in already engaged, already supported, and already connected.

FRIEND-raiser & FUN AGENDA!

  • 3:00 - 6:00pm - Cash Bar / Shopping with 6th & Broadway

  • 3:00 - 4:30pm - Registration Open - Appetizers/Social/Networking/Bookstore

  • 4:30 - 5:15pm - Program/Games/Entertainment

  • 5:15 - 6pm - Networking/Bookstore

This Signature Event Includes…

  • Person playing an acoustic guitar, close-up of hand on fretboard, focus on strings and fret markers.

    Exceptional entertainment with Jack Cassidy, Vocalist|Guitarist|Composer

  • Assorted bite-sized appetizers with cherry tomatoes, mozzarella, and prosciutto on skewers, garnished with herbs and balsamic glaze.

    Elevated heavy hors d’oeuvres to delight your appetite

  • A woman with styled hair wearing large, colorful sunglasses with blue lenses, holding the glasses with one hand, and making a surprised expression with pink lipstick against a solid teal background.

    A vibrant, stylish environment ideal for meaningful conversation and a few surprises