Helping Others Win
If you’re ready to achieve your goals, grow your business, and elevate your performance to new heights, grab your ticket now!
Tuesday, September 29, 2026 The HOW Conf 2026
Monday, September 28, 2026 - *Little Black Dress Celebration Event
*9/28/26 Event for VIP+ ticket holders & sponsors“With inspiring speakers, engaged sponsors, and real success stories, this event goes beyond business—it’s about strategic impact and meaningful relationships.”
2026 Impact Maker Awards
The Champion Award – Purpose: To honor an individual whose dedication, service, and leadership consistently uplift the people and communities around them. This award recognizes someone who leads with heart, shows up with intention, and makes a measurable difference through their actions.
The Innovator Award – Purpose: To honor someone whose dedication, service, and leadership uplift others, recognizing a heart-led leader who shows up with intention and creates real impact.
The Power Connector Award – Purpose: To celebrate the woman who builds genuine relationships, helps others succeed, strengthening businesses, networks, and communities by opening doors and sharing opportunities.
The Impact Maker Non Profit Award: To honor a mission-driven nonprofit organization that embodies the HOW ethos of Helping Others Win.
Our mission is to Help Others Win
Founded in 2017, we are dedicated to serving a niche community of women entrepreneurs, service providers and business professionals, providing them with the essential connections, structured networking opportunities, and knowledge to fuel their business growth with unwavering support. This boutique event has thrived by incorporating inspiring speakers, success stories, and strategic insights to empower attendees to work ON their business, not just IN IT! We sell out each year for a reason!
Networking: Expand your connections and create valuable relationships with like-minded entrepreneurs. We host Structured Strategic Rounds of networking!
Confidence Building: Elevate yourself and your brand through transformative strategies and techniques.
Breakout Sessions: Tech, AI, Marketing, Sales growth Leadership. Our speakers will share their best practices.
Accountability Best Practices: Discover effective hacks and proven methods to stay accountable and achieve your goals.
Frequently Asked Questions
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The HOW Conference is for ambitious women business owners, executives, leaders, sales professionals, and entrepreneurs who want to grow their network, strengthen their confidence, sharpen their communication skills, and create real business momentum. If you're ready to connect with like-minded professionals, gain practical strategies, and take action on your goals, you'll feel right at home at The HOW Conference.
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Business casual to business chic—dress in a way that makes you feel confident, comfortable, and ready to connect. The HOW Conference is all about building relationships, learning, and growing your business, so come prepared to make a great impression.
*For VIP+ attendees joining the Little Black Dress Event on September 28, cocktail attire is suggested. While a little black dress is certainly welcome, it's not required. Wear what makes you feel your best and ready for an event full of connection and celebration.
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By securing a VIP+ ticket to our conference, you’ll unlock a whole new level of fabulousness. Discount room rates for attendees. Plus, as a VIP+, you’ll get exclusive access to the networking breakfast and the little black dress event, where connections will flourish, inspiration will flow, and memories will be made. Don’t miss out on this opportunity to be a part of something truly extraordinary. Grab your VIP+ ticket now and prepare to be connected and inspired like never before.
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Absolutely! Sponsoring The HOW Conference puts your brand in front of ambitious women business owners, leaders, and decision-makers. It's a powerful opportunity to build visibility, make meaningful connections, and align your company with one of the Midwest's premier women's business events. (Click here for details)
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New connections. New ideas. New momentum.
Learn from 15+ best-selling authors and expert speakers through TED-style talks, one engaging panel discussion, and interactive workshops. You'll gain practical strategies for leadership, sales, communication, technology, confidence, and business growth.
The HOW Conference is also known for its signature Strategic-Structured Networking™ rounds, designed to help you make meaningful connections while learning the art of networking. You'll discover common networking mistakes that can damage confidence and credibility, learn how to make a memorable first impression, and master the follow-up strategies that turn conversations into lasting relationships and opportunities.
You'll leave with actionable ideas, valuable connections, and the momentum to move your business and career forward.
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Absolutely! We’ve struck a deal with 2 hotels that’s so good, it’ll make you want to do a happy dance in your entrepreneur shoes. Elliot Park Hotel or Hyatt Place.
Book your room for The HOW Conference.
To make your reservation, please book through the group booking link provided or call the hotel directly at 612-333-3111. When calling, please reference The HOW Companies and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.
Parking:$20 per vehicle, per night.
Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax
To make your reservation, please book through the group booking link provided or call the hotel directly at 612-389-2300. When calling, please reference The HOW Conference and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.
Parking: Valet parking is available directly in front of the hotel for $54 per vehicle, per night.
Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax